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About me
The Storyteller: Strategist by Trade, Explorer by Heart
I’m Fery, a marketing strategist and a traveler searching for a spark of truth in every story. You’ll find me getting lost in a quiet morning or leading a team through a big launch. I’m always looking for those genuine connections that happen when we stop performing and start being real.
A few things I’m great at
A collection of skills I’ve mastered along the way, from building digital communities and scaling campaigns to the art of raw, honest storytelling.
Community
Management
I specialize in fostering meaningful online interactions and maintaining positive digital environments.
Campaign Strategy & Execution
Taking a marketing vision and breaking it down into a structured, high-impact campaign that launches on time and hits peak relevance.
Copywriting &
Content Creation
I create persuasive copywriting and multimedia assets that highlight the “magic” of a brand and encourage organic interaction.
Storytelling & Narrative Development
I craft unified identities that resonate across diverse markets, ensuring that a brand’s message is not just heard, but felt.
Social Media Management
My approach combines creative storytelling with analytical insights to drive engagement and achieve measurable growth across platforms.
Influencer & Partnership Management
I bridge the gap between brands and creators to amplify reach and build trust. I manage the entire partnership lifecycle.
The Philosophy
Beyond the Itinerary
I believe the most incredible journeys aren’t found on a tourist map; they’re found in the quiet mornings at an East Bali water palace, the shared energy of a community event, or the vulnerable moment of hitting “send” on an honest thought.
This journal is my space to bridge my world as a digital marketing strategist with my roots in Bali. It’s about more than just travel tips; it’s about finding a “spark of truth” in every experience.
Candid Reflections
Honest musings on life and personal growth.
Immersive Guides
Exploring my home island beyond the crowded traffic.
The Strategist’s Eye
Blending my passion for digital marketing, arts, and storytelling to tell stories that actually resonate.
Honest Reviews
Unscripted takes on everything from glamping under the stars to the best cat cafes for a quiet afternoon break.
What They Say About My Work
Honest feedback from people I’ve worked with to tell better stories.
He brings a rare blend of strategic thinking, genuine empathy, and relentless execution. Whether navigating complex challenges or mentoring teammates, he does it all with grace, humility, and a solutions-first mindset.
Dwi Radikarani
Marketing Executive
He has a well-rounded understanding of marketing, but what truly sets him apart is his mindset. He never limited himself to what was ‘in scope,’ he actively looked for ways to solve problems before they even became issues.
Marisa Tania
Director of Marketing
Fery is one of the most reliable and competent team members I’ve worked with. He is highly detail-oriented and proactive—demonstrating a strong sense of responsibility that makes him a great asset to any marketing team.
Keanu Ravindra
Art Director
He is thoughtful in his approach and consistently attentive to both the brand and the people around him. What really sets him apart is his sensitivity—he listens carefully, understands context, and translates ideas into content with clarity.
Giacomo Felace
Creative Director
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My latest stories
A collection of my most recent adventures, honest reflections, and articles. You’ll find me uncovering hidden corners of Bali or navigating the highs and lows of personal growth. These are just the stories currently on my mind.
