There is this persistent, nagging myth that by the time you are pushing into your late twenties, your career path is already set in stone. We are often told that if we decide we want a different view, we have to walk all the way back to the start of the line and wait for our turn again.

At 29, I have realized that simply isn’t true. In fact, it is a story we tell ourselves to feel safe, rather than because it is the reality.

For years, my professional world was built on the fast-paced, high-energy foundation of marketing. My time at Boutique Bars, first as a Senior Social Media Manager from September 2024 to May 2025, and then as a Marketing Executive until December 2025, was a period of immense growth. I loved the rhythm of the F&B industry. I loved the digital trends, the chaos, and that immediate, electric spark of connection you get when a campaign hits just right. I am incredibly proud of those roots. They gave me my voice, taught me how to tell stories that resonate, and showed me how to navigate the digital landscape with confidence.

But as I began my Master’s in Public Relations, I felt a quiet, persistent shift. I realized I didn’t just want to be loud in the digital space anymore. I wanted to be intentional and strategic.

It wasn’t a midlife crisis. It was an evolution.

Moving from the marketing world to Public Relations and from the intensity of F&B to the nuanced world of Hotel Hospitality might look like a total reset from the outside. But from the inside, it feels like finally putting the pieces of a puzzle together. I am not just trading one badge for another. I am layering new knowledge over the skills I have spent years sharpening.

Here is what I have learned about navigating this kind of pivot at this stage of life:

• Experience is an advantage, not baggage. I am not entering Public Relations as a beginner. I am entering as a professional with a wealth of marketing experience behind me. My past is not a weight that holds me back. It is the bridge that moves me forward. I am bringing a marketer’s eye to a PR challenge, and that perspective is invaluable.
• Connecting the dots. Pursuing my Master’s while actively working allows me to see the why behind the how. I am no longer just executing tasks because that is what is on the calendar. I am understanding the systems that make those tasks meaningful. It changes the game entirely.
• The power of self-awareness. In your early twenties, it is so easy to just follow the momentum of your first job. You are learning how to be a professional, so you stay the course. But at 29, you have the beautiful gift of self-awareness. You can stop, take a breath, and ask the hard question: Does this work actually align with who I am today, or just who I was when I started?

I am absolutely thrilled to share that I started this new chapter as the Public Relations Executive at Bambu Indah on April 22, 2026. It is a role that feels like a natural home for my interests. I am trading the relentless chase of the social media grid for a deeper, more thoughtful focus on reputation, long-term trust, and the art of storytelling in hospitality.

The biggest lesson I have learned through all of this? You are never too far along to change your mind. There is no such thing as being late to your own life. When you give yourself permission to pivot, you are not starting over. You are just getting started.

Let’s Connect

I am really looking forward to connecting with others who are navigating their own career pivots, or those of you already working in the world of PR and sustainable hospitality.

If you have ever made a change that felt late but turned out to be exactly what you needed, or if you are currently in the middle of an evolution of your own, I would love to hear from you. Let’s connect and share our stories. There is always room for one more perspective at the table.